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The New Brewer®

The New Brewer, the journal of the Brewers Association, is published bi-monthly. The New Brewer (and additional copies for your staff) are included with a paid Brewers Association membership.

BA membership also includes a digital subscription to the magazine with an archive dating back 20 years!

Single hard copy issues are for sale online.

Displaying results 21-30 of 116
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Sales & Marketing Issue

For the September/October 2021 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we take a look at hot topics such as beer flights, trademarks and intellectual property, and pandemic-related adjustments that might become permanent changes, at least for one Colorado brewery.Read More

This issue is brought to you by CDR BeerLab

Link to article MJtnb21 BAorg Cover 580x750

Industry Review Issue

For the May/June 2021 The New Brewer, we present our annual Industry Review issue. The year 2020 was undoubtedly craft's toughest so far, with overall volume down 9%. We take a look back at how each segment fared during a tumultuous year, with taprooms leading the way at nearly flat growth and brewpubs taking the biggest hit, down 19.3%.Read More

This issue is brought to you by Atlas Copco

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Adapting to Change Issue

For the March/April 2021 The New Brewer, we present our Adapting to Change issue. For this issue, author Tom Hennessy asked fellow brewers to provide the best thing they did to stay afloat in the pandemic year of 2020, and their responses were as varied as their brewery models. In addition, Greg Kitsock explores how craft breweries are forging new paths to customers, including direct-to-consumer shipping, beer delivery, and hybrid beer dinners. In a related article, Alex Koral of SOVOS ShipCompliant provides a road map for getting started in direct-to-consumer shipping. Read More

This issue is brought to you by Specific Mechanical

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Packaging Issue

For the January/February 2021 The New Brewer, we present our Packaging issue. In this issue, author Greg Kitsock takes a closer look at one of the significant challenges currently affecting craft brewers: the aluminum can shortage. In addition, financial guru Audra Gaiziunas discusses pathways for obtaining new equipment for your brewery; Gary Nicholas outlines food safety as it applies to packaging operations; and Lindsay Barr discusses the importance of sensory evaluation of packaged beer. We also take a look at how on-premise breweries such as taprooms and brewpubs are continuing to survive the pandemic. Read More

This issue is brought to you by BSG Hop Solutions

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Raw Materials

For the November/December 2020 The New Brewer, we present our annual Raw Materials issue, focused on the world harvests for barley and hops.Read More

This issue is brought to you by SKA FAB

Link to article SOtnb20 BAorg Cover 580x750

Sales & Marketing

For the September/October 2020 The New Brewer, we present our annual Sales & Marketing issue, focused on how craft brewers have found new paths to successful beer sales.Read More

This issue is brought to you by CDR Beer Lab

Displaying results 21-30 of 116