Sales & Marketing
For the September/October 2020 The New Brewer, we present our annual Sales & Marketing issue. COVID-19 has tested craft brewers like never before, and they’ve proven their resilience by shifting sales from draught to packaged, pioneering new pathways to market, collaborating with their peers, setting up safe and welcoming spaces for their fans, and exploiting 21st century technology. In this issue we also take a look at setting up a quality plan for your brewery in an excerpt from Quality Labs for Small Brewers; and explore ways in which craft brewers are using non-bourbon barrels such as tequila, gin, and fernet to add unique twists to their beers.
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