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Sales & Marketing Issue

For the September/October 2021 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we take a look at hot topics such as beer flights, trademarks and intellectual property, and pandemic-related adjustments that might become permanent changes, at least for one Colorado brewery.Read More

This issue is brought to you by CDR BeerLab

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Industry Review Issue

For the May/June 2021 The New Brewer, we present our annual Industry Review issue. The year 2020 was undoubtedly craft's toughest so far, with overall volume down 9%. We take a look back at how each segment fared during a tumultuous year, with taprooms leading the way at nearly flat growth and brewpubs taking the biggest hit, down 19.3%.Read More

This issue is brought to you by Atlas Copco

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Adapting to Change Issue

For the March/April 2021 The New Brewer, we present our Adapting to Change issue. For this issue, author Tom Hennessy asked fellow brewers to provide the best thing they did to stay afloat in the pandemic year of 2020, and their responses were as varied as their brewery models. In addition, Greg Kitsock explores how craft breweries are forging new paths to customers, including direct-to-consumer shipping, beer delivery, and hybrid beer dinners. In a related article, Alex Koral of SOVOS ShipCompliant provides a road map for getting started in direct-to-consumer shipping. Read More

This issue is brought to you by Specific Mechanical

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