The New Brewer Archive | Brewers Association
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Sales & Marketing Issue

For the September/October 2019 The New Brewer, we present our annual Sales & Marketing issue. Is your head brewer a rock star? Our lead article offers several ways for brewers to add value beyond just brewing great beer. This issue also discusses “lifestyle” beers such as low alcohol, low carb, and non-alcohol; breweries that offer their own versions of “beer school” to their customers; and the current trend toward smaller packaging sizes. We also offer a behind-the-scenes look at the history and resurgence of kveik yeast, which is currently disrupting the craft brewing world. Read More

This issue is brought to you by BEERLab

Technical Brewing/Brewery Operations Issue

For the July/August 2019 The New Brewer, we present our annual Technical Brewing/Brewery Operations issue. Themed “Attention to Detail,” this issue examines ways to improve various aspects of the brewing process and brewery operations. We also include photos from two recent events in Washington, D.C.: the Brewers Association’s annual Hill Climb and SAVOR. Read More

This issue is brought to you by Pentair

Industry Review Issue

It’s the big one! The May/June 2019 The New Brewer recaps the statistics and highlights for the craft brewing industry in 2018, a year in which craft brewers still posted 4 percent growth despite new challenges and increasing competition. The annual Industry Review includes an overview and analysis of each segment of the U.S. brewing industry (Brewpubs, Micros, Regionals, and Large + Imports), plus brewery barrelage numbers and 2018 openings and closings. We also include photos and a synopsis from the Craft Brewers Conference & BrewExpo America® in Denver. Read More

This issue is brought to you by Atlas Copco

Strategies for Success

What does it take for a craft brewery to succeed in 2019? Quality beer. Business acumen. A connection with the community. Adaptiveness. With more than 7,300 breweries now operating in the United States, how will your brewery stand out from the rest? The March/April 2019 The New Brewer is our Strategies for Success issue, with Brewers Association ambassadors and industry veterans sharing tips for carving out a path to longevity. Read More

This issue is brought to you by Yakima Chief Hops

Taprooms Issue

Say it ain’t so, Charlie! The publish date for the January/February 2019 The New Brewer coincides with Charlie Papazian’s exit from the Brewers Association after 40 years. We honor our founding father with a feature on his legacy by Dick Cantwell as well as in the back-page interview. In addition, January/February marks our Taprooms issue as the Brewers Association ushers in a new member category to accommodate the increasingly popular business model. Read More

This issue is brought to you by BSG Handcraft

Raw Materials Issue

For the November/December 2018 The New Brewer, we present our annual Raw Materials issue, focusing on the 2018 barley and hop harvests in the U.S. and beyond. The U.S. is once again the world’s top producer of hops, and the U.S. barley crop bounced back from a disappointing 2017. Read More

This issue is brought to you by Yakima Chief Hops

Sales & Marketing Issue

For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution. Read More

This issue is brought to you by Milne

Technical Brewing Issue

For the July/August 2018 The New Brewer, we present our annual Technical Brewing issue, taking a deeper dive into brewing and brewery operations. We also include photos from two important events in Washington, D.C.: the Brewers Association’s hill climb and SAVOR. Read More

This issue is brought to you by Pentair

Industry Review Issue

For the May/June 2018 The New Brewer, we present our annual Industry Review, recapping the statistics and highlights for the craft brewing industry in 2017. This marks our biggest-ever issue of The New Brewer, with 312 pages of industry analysis broken out by categories, brewery barrelage numbers, and 2017 brewery openings and closings. We also include photos from the Craft Brewers Conference & BrewExpo America® and World Beer Cup® in Nashville, Tenn. Read More

This issue is brought to you by Atlas Copco

The Culture of Craft Issue

For the March/April 2018 The New Brewer, we present the Culture of Craft issue, focusing on tenets that make craft brewers unique. We turned to the community of brewers and guild leaders to tell their stories within mini-essays on various aspects of craft. We also take a closer look at how the Brewers Association and the Smithsonian are working together to preserve the history of craft brewing, as well as offer a glimpse into the craft beer scene in Nashville in advance of the Craft Brewers Conference April 30–May 3. Read More

This issue is brought to you by Yakima Chief Hops

Displaying results 1-10 of 17