Market Development Committee
American Craft Beer Guide
This guide covers the brewing process, beer flavors, aromas, glassware and serving tips, as well as detailed listings of over 50 individual beer styles.Read More
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Rising to the Occasion: Positioning NA Beer
Many makers of low- and no-alcohol beverages are positioning their products around the when, where, and why. Read More
Tapping into Training: How to Build a Sales-Ready Team
Whether it’s your taproom staff welcoming guests or field reps calling on chain buyers, the ability to communicate your brand’s story, values, and products requires teamwork.Read More
Value Quest: 2025 Packaging Trends
Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More
How Much Does THC Take from Beer?
In recent years, THC has been often blamed for beer’s declines. But what does the data actually show? By comparing state shipment trends across recreational cannabis and hemp-derived THC markets, we take a closer look at whether THC substitution is meaningfully impacting beer.Read More
Craft Beer Retailer Temperature Cheat Sheet
Download the Craft Beer Retailer Temperature Cheat Sheet for a look at four crucial beer temperatures and how they can make a difference at retail. Read More
Beer 101 Course
The Beer 101 Course is an online course created as a quick hit introduction to the world of craft beer, and is a great training option for servers, bartenders, and retailers. BA Members receive a 25% discount code to access the course.Read More
Draught Beer Quality for Retailers
Draught Beer Quality for Retailers is intended to help retailers consistently pour great beer and preserve profits through industry accepted best practices. When handled properly from brewery to bar to glass, draught beer delivers what many consider to be the freshest, most flavorful beer available.Read More
The Art & Science of the Sales Pitch
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
Sales & Distribution Issue
For the January/February 2026 The New Brewer, we present our Sales & Distribution issue. In this issue, we examine topics such as self-distribution, training your taproom and sales staff, and getting placement in chain stores. We also take a look at ways to position your NA beer. Read More
This issue is brought to you by Craft Brewers Conference
Crafting Connections: Multi-Channel Prospecting for the Modern Brewery
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
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