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Could Recent Negative Scan Trends Be a Good Thing for Craft Beer? Craft Scan Data

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?

Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More

Forging a New Path to the Customer
The New Brewer: Adapting to Change Issue

Forging a New Path to the Customer

All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.

Direct-to-Consumer Shipping of Beer
The New Brewer: Adapting to Change Issue

Direct-to-Consumer Shipping of Beer

As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.

The New Brewer: Distribution Issue

The Many Models of Distribution

Many brewpubs are exploring the off-premise trade to maximize their sales. How far they go depends on their capacity, their business plans, and, of course, the law.

Flagships Flying? Not So Fast

Flagships Flying? Not So Fast

Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More

Making Sense of COVID-19 Scan Data

Making Sense of COVID-19 Scan Data

There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More

Displaying results 1-10 of 43