American Craft Beer Guide
This guide covers the brewing process, beer flavors, aromas, glassware and serving tips, as well as detailed listings of over 50 individual beer styles.Read More
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This section is all about selling your beer outside your brewery. Learn best practices for getting your beer brands into the off-premise market.
This guide covers the brewing process, beer flavors, aromas, glassware and serving tips, as well as detailed listings of over 50 individual beer styles.Read More
Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More
In recent years, THC has been often blamed for beerās declines. But what does the data actually show? By comparing state shipment trends across recreational cannabis and hemp-derived THC markets, we take a closer look at whether THC substitution is meaningfully impacting beer.Read More
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
For the January/February 2026 The New Brewer, we present our Sales & Distribution issue. In this issue, we examine topics such as self-distribution, training your taproom and sales staff, and getting placement in chain stores. We also take a look at ways to position your NA beer. Read More
This issue is brought to you by Craft Brewers Conference
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
For the September/October 2025 The New Brewer, we present our annual Sales & Marketing issue. The issue includes topics such as focusing on taproom hospitality; multi-channel sales prospecting; marketing to traditional media; and how craft breweries are riding out business uncertainty from tariffs and other challenges. Read More
This issue is brought to you by Great American Beer Festival
Learn proven sales and marketing strategies, adaptable to any beverage business, with real-world insights from an industry veteran.Read More
This panel of brewery representatives discusses their experiences and tactics for marketing and managing a brand internationally.Read More
Learn how to successfully export beer by understanding production, international markets, shipping, regulations, and collaboration strategies.Read More
Franchise laws impact thousands of small and independent brewers nationwide, yet misconceptions persist. In this article we highlight five of the biggest myths about the brewer-distributor relationship.Read More