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Off-Premise Sales

This section is all about selling your beer outside your brewery. Learn best practices for getting your beer brands into the off-premise market.

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Displaying results 1-10 of 76

Value Quest: 2025 Packaging Trends Packaging Trends Craft Beer

Value Quest: 2025 Packaging Trends

Packaged craft beer often gets summarized in broad trend lines, but the details tell a richer story. In this annual look at packaging trends, economist Matt Gacioch breaks down how container types, pack sizes, and retail channels shifted in 2025. Cans continue to dominate but may be nearing a steady state after years of share growth. Six-packs still lead but are gradually losing share, while singles and larger formats pull consumers toward the extremes. Together, these packaging trends reveal how financially conscious drinkers are reshaping the packaged craft landscape.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles

How Much Does THC Take from Beer? Cannabis leaf with beer in glassware

How Much Does THC Take from Beer?

In recent years, THC has been often blamed for beerā€™s declines. But what does the data actually show? By comparing state shipment trends across recreational cannabis and hemp-derived THC markets, we take a closer look at whether THC substitution is meaningfully impacting beer.Read More

Link to author biography
Staff Economist

Matt Gacioch (he/him), staff economist for the Brewers Association, helps members make sense of the data that enable their businesses to thrive. He brings experience from market analytics, brewery operations, and consulting, along with an MBA, MS, and BS from the University of Michigan. Follow him on Instagram @craft_econ

See Matt Gacioch's Articles
How Much Does THC Take from Beer? September October The New Brewer Cover

Sales & Marketing

For the September/October 2025 The New Brewer, we present our annual Sales & Marketing issue. The issue includes topics such as focusing on taproom hospitality; multi-channel sales prospecting; marketing to traditional media; and how craft breweries are riding out business uncertainty from tariffs and other challenges. Read More

This issue is brought to you by Great American Beer Festival

Debunking Franchise Law Myths pallets of beer cans

Debunking Franchise Law Myths

Franchise laws impact thousands of small and independent brewers nationwide, yet misconceptions persist. In this article we highlight five of the biggest myths about the brewer-distributor relationship.Read More

Link to author biography
Equity & Inclusion Partner

Dr. J Jackson-Beckham is an author, speaker, and vocal advocate for the craft beverage community. After being named the Brewers Associationā€™s first Equity & Inclusion Partner in 2018, she went on to lead both its Diversity, Equity & Inclusion department, and its Member Resources team until 2025. Today, she continues to support the industry as an independent thought leader and changemaker.

See J Jackson-Beckham's Articles
Displaying results 1-10 of 76