Craft pricing is a hot topic in recent years. What can two data sets tell us about craft pricing and what your optimal strategy should be?
Two Looks at Craft Prices and Elasticities
Link to author biography
Written By
Bart Watson
, Vice President of Strategy & Chief Economist
Vice President of Strategy & Chief Economist
Bart Watson, Vice President of Strategy & Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.
See Bart Watson's Articles