National Accounts 101: Building Your Team, Presenting to Retailers, and Supporting Placements

Craft Brewers Conference 2022
Location: Minneapolis, Minnesota
Speakers: John Byrne, Billy Clayton, Elizabeth Isenbart, Becca Toft

Diving into the world of chains is daunting and a bit overwhelming, but it doesn’t have to be. Hear firsthand from national accounts managers about how to start building your chain team, learn what to consider and what you need when presenting to retailers, and advice on what to do after you get a placement.

We can’t guarantee your next mandates, but we can point you in the right direction and make the process less intimidating.

Learning Objectives:

  • Building your team: Learn the considerations when putting together your chain team
  • Pre-retailer meeting: Know what you should do before you reach out to a buyer
  • Meeting with the retailer: Discuss what to expect and what types of information you should be providing
  • You got a placement, now what?: Understand how you can support your placements after they make it on the menu or on the planogram

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