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Off-Premise Sales

This section is all about selling your beer outside your brewery. Learn best practices for getting your beer brands into the off-premise market.

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Displaying results 21-30 of 65

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer? BA scandata 1200x800 v2

Could Recent Negative Scan Trends Be a Good Thing for Craft Beer?

Although craft appears to be dropping in scan data, it might be good news for many breweries if it means people are finally going out again.Read More

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President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles
MAtnb21 DTCBeer 600x400
The New Brewer: Adapting to Change Issue

Direct-to-Consumer Shipping of Beer

Alex Koral

As the craft brewing industry navigates its way through the pandemic, many brewers are tapping into a rapidly developing sales platform: direct-to-consumer shipping.

MAtnb21 NewPath 600x400
The New Brewer: Adapting to Change Issue

Forging a New Path to the Customer

Greg Kitsock

All breweries are hurting from the loss of draught sales, a segment expected to recover slowly. Survival has meant pivoting sharply while trailblazing new paths.

Flagships Flying? Not So Fast flagships flying 1200x628 1

Flagships Flying? Not So Fast

Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Making Sense of COVID-19 Scan Data Making Sense of COVID 19 Scan Data 1200x628

Making Sense of COVID-19 Scan Data

There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More

Link to author biography
President & CEO

Bart Watson, president and chief executive officer for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Craft Is Vital to Beer Selection ba insider hero

Craft Is Vital to Beer Selection

See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More

Link to author biography
Brewers Association

The Marketing Development Committee works to build awareness for the vitality of the craft beer segment through media and vehicles such as tradeshows, publications, sell sheets, and events. The member-run committee creates opportunities for independent brewers to meet chain buyers and distributors, provides educational and sales tools for distributors and retailers to continue to build craft, and creates initiatives to profitably and responsibly grow the share of craft in all retail classes of trade.

See Market Development Committee's Articles
Displaying results 21-30 of 65
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