Craft Beer Retailer Temperature Cheat Sheet
Download the Craft Beer Retailer Temperature Cheat Sheet for a look at four crucial beer temperatures and how they can make a difference at retail. Read More
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Beer 101 Course
The Beer 101 Course is an online course created as a quick hit introduction to the world of craft beer, and is a great training option for servers, bartenders, and retailers. BA Members receive a 25% discount code to access the course.Read More
Draught Beer Quality for Retailers
Draught Beer Quality for Retailers is intended to help retailers consistently pour great beer and preserve profits through industry accepted best practices. When handled properly from brewery to bar to glass, draught beer delivers what many consider to be the freshest, most flavorful beer available.Read More
The Art & Science of the Sales Pitch
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
Sales & Distribution Issue
For the January/February 2026 The New Brewer, we present our Sales & Distribution issue. In this issue, we examine topics such as self-distribution, training your taproom and sales staff, and getting placement in chain stores. We also take a look at ways to position your NA beer. Read More
This issue is brought to you by Craft Brewers Conference
Crafting Connections: Multi-Channel Prospecting for the Modern Brewery
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
Sales & Marketing
For the September/October 2025 The New Brewer, we present our annual Sales & Marketing issue. The issue includes topics such as focusing on taproom hospitality; multi-channel sales prospecting; marketing to traditional media; and how craft breweries are riding out business uncertainty from tariffs and other challenges. Read More
This issue is brought to you by Great American Beer Festival
Beyond the Tap: Sales Strategies, Smart Partnerships, and Innovation in a Changing Market
Learn proven sales and marketing strategies, adaptable to any beverage business, with real-world insights from an industry veteran.Read More
Brewer Panel: Best Practices for American Craft Beer Exporting
This panel of brewery representatives discusses their experiences and tactics for marketing and managing a brand internationally.Read More
From Brewery to International Bar: Understanding How To Sustainably Grow Exports
Learn how to successfully export beer by understanding production, international markets, shipping, regulations, and collaboration strategies.Read More
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