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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
As competition continues to heat up within the beer space, effective price and promotion strategies are more important than ever. Price is a component of every consumer’s purchasing decision, and is a critical lever for brewers of all types – …Read More
Cannabis is not new to the craft beer industry or consumer, but legal cannabis is. In this session, we will breakdown the legal cannabis landscape, the exploding cannabis beverage (and new cannabeer) market, and uncover the risks and opportunities cannabis …Read More
It’s no secret that our industry is rapidly changing, challenged by new channels, boundary-pushing innovation, and category blur. What are the key trends that influence consumer preference and how can you stay ahead of the curve? In this data-storytelling seminar, …Read More
Join moderator Emily Hutto (RadCraft) and speakers Kristen Wood (Odell Brewing Co.), Todd DiMatteo (Good Word Brewing), and Michelle Taylor (Funkwerks) for a panel discussion all about using social media as a marketing tool for your brewery. They will touch …Read More
You sweat and toil over creating exceptional beer, so shouldn’t your packaging reflect your outstanding craft? Grabbing attention, gaining sales, conveying quality, telling your story, and building brand loyalty are a just few benefits of good design. To begin this …Read More
You’re a brewer, not an actuary. You’re independent, not a corporate cog. You have a clear and unique point of view, too. So the question is: How can your business craft the kind of marketing story to match your unique, …Read More
Join the Nielsen team as they share insights from the Craft Beer Insights Panel survey about what the craft beer consumer is really thinking.Read More
Watch this Power Hour to gain state of the industry insights and more, as presented by the Nielsen Beverage Alcohol Practice Area.Read More
View for an overview of 2018 craft beer evolution and mid-year performance review, including highlights of the key milestones and emerging trends.Read More
Based on the annual survey commissioned by the BA, the Nielsen company took the pulse of a large number of adults 21+ who enjoy drinking craft beer.Read More
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