Committee
Hosting and Marketing Five-Star Private Events
Learn proven strategies for smoothly hosting private brewery events—setting clear expectations, communication templates, and event planning tools.Read More
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Crafting Partnerships: Legal Aspects of Name, Image, and Likeness Deals in College Sports
Learn how craft breweries can legally and effectively partner with college athletes through NIL agreements while navigating compliance and maximizing brand impact.Read More
Increase Sales by Thinking Backwards from Drinker to Brewhouse
Learn to boost beer sales by understanding today’s diverse consumers, leveraging flavor, format, price, placement, and experiential insights.Read More
Modern Media Relations: Amplifying Your Story and Your Voice
Learn to build media relationships, pitch compelling stories, and earn coverage that boosts brand awareness and sales.Read More
Crafting with Spirit: Keeping Your Brand Fresh in a Hyper Competitive Market
Explore how a craft brewery refreshed its brand through strategic storytelling, design innovation, and consistency—staying fresh while honoring its core identity.Read More
When and When Not To Rebrand Your Brewery: How To Evolve Your Brand Without Losing Fans Along the Way
Rebranding can rejuvenate your brewery—boost sales and relevance—but requires strategic audits, clear purpose, and careful execution to avoid losing fans.Read More
Beyond the Tap: Sales Strategies, Smart Partnerships, and Innovation in a Changing Market
Learn proven sales and marketing strategies, adaptable to any beverage business, with real-world insights from an industry veteran.Read More
Craft Beer Isn’t Dead: It’s Actually Where You Want To Be
Explore current beer industry trends, consumer shifts, and strategies breweries can use to grow through innovation, smart marketing, and informed planning.Read More
Keeping Your Flagship Brands Alive
Sierra Nevada Brewing Co. emphasizes innovation, brand consistency, and community engagement to maintain flagship brand success.Read More
Authenticity in Branding: How To Build a Unique Brand Identity From Strategy to Design
Using a a case study from a real brewery, this seminar walks you through the entire process of writing a full brand strategy from discovery to brand identity, logo design, packaging design, and more.Read More
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