Controlling costs is important to the success of any craft brewery. These days, it’s absolutely critical. This seminar gives you the perspective of a marketing director, a brewery owner, and a taproom general manager on best practices for keeping the customers coming in your doors while keeping costs down.

Learning Objectives:

• Keys to looking good physically AND digitally
• How to maximize your online “voice”
• Low-cost and no-cost tips and tricks for attracting customers (and keeping the ones you already have)
• Ways to leverage what HASN’T changed due to the pandemic