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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
With so many new breweries coming on board, inevitably they are located more closely together. Claudia discusses whether this strains the customer base and if breweries should work together to educate the public on the pleasures of craft beer to …Read More
In a brewpub, you know the WHAT (beer ingredients, flavors, styles, etc.) needed to train your staff about beer. Now learn HOW to train your service staff to be beer salespeople, from the new hire to the experienced staffer, with …Read More
Today’s craft beer is dynamic and flavor-driven. Big beers deserve more than onion rings! With beer shaping the overall flavor platform, beer and food pairing is quickly evolving into a total sensory experience. Celebrate your craftmanship with the pleasures of …Read More
Fred Matt, along with representatives from the BA and NBWA, provides information on how distributors can can become craft beer-friendly and thus be eligibile for the Craft Beer Distributor of the Year Award. Read More
Brewing the best beer in the world will not keep a brewery in business if it cannot be done at a profit. Nick Funnell will address very simple steps to ensure that beer made at a profit and more of …Read More
Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More
Scott and his panel discuss how brewpubs can leverage the different social media outlets to develop their brands and build a loyal customer base. Read More
Learn the secrets to connecting with this highly influential generation as an employer seeking to attract and retain this sector of the workforce and as a company looking to sell products and services to this grouping of over 75 million …Read More
Small and mid-size breweries increasingly have to meet a growing influx of beer tourists. The experience visitors now have goes beyond the tasting room to a more holistic adventure. This seminar explores how to design breweries or retrofit them to …Read More
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