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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
Trademark disputes come in all shapes and sizes. While some disputes are foreseeable and avoidable, others are completely unexpected. This seminar will provide a general overview of trademark disputes and will feature a panel of brewers recounting their own experiences …Read More
Your sales reps are on the front line, face-to-face with distributors, retailers, and consumers. Learn the most effective ways to successfully train your sales reps, whether for your home market or across the country. Read More
This seminar will offer best practices for package design specific to the craft beer category, based on recent Nielsen study findings. Liked this presentation? You can learn more about this program here. Want one of your brands included in a future audit? …Read More
Running a successful brewery is more than just making good beer. Learn the basics of marketing for craft brewers, including preparing for media interviews. Read More
Most craft brewing entrepreneurs think growing up means growing big. We disagree! Craft breweries are a driving force for societal change because they give anyone the chance to create a beautiful life while creating good, local jobs. Our panel will …Read More
Experts discuss the revolutionary power of craft malting and small-scale barley farming. Over the last 100 years, breweries have moved away from malting their own barley to buying a small number of barley varieties from a small number of producers. …Read More
This seminar will explore non-traditional methods of marketing to increase revenue, improve operations, and build brand loyalty. Industry experts will discuss their ideas including spicing up your brewery tour, partnering with local organizations, and more. Read More
International Gruit Day founder Steve Beauchesne will moderate a panel of some of the brewing world’s foremost experts on gruit—beer brewed with herbs, spices, and other botanicals in place of hops. The panelists will explain the tradition of this style, …Read More
You’ve brewed the beer, but there is much more to successfully operating a brewpub or brewery restaurant. Join the discussion as a group of experts guides you through running a sustainable business model, including managing the operations, costs, training, staffing, …Read More
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