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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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Displaying results 121-130 of 257
marketing-and-selling
  1. Seminar

Its a Brave New World for Craft

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Benj Steinman

The craft landscape has shifted dramatically: growth slowed, there are tons of tiny new entrants, and the largest players in the total beer business made numerous craft acquisitions. Between industry giants and thousands of hyperlocal entities, established craft brewers face …Read More

marketing-and-selling
  1. Seminar

Staying Relevant After All These Years

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Chris Cramer, Natalie Cilurzo, David Walker

What determines long-term success in the craft brewing industry? How do you continue to attract new fans and grow beer sales consistently not just year over year, but decade after decade in an increasingly crowded market? A panel of four …Read More

marketing-and-selling
  1. Seminar

Leading in Beer and Food Pairing

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Julia Herz, Nicole Garneau, Pat Fahey

Join this essential seminar to hear the latest on beer and food pairing from the Beer & Food Working Group participants (American Society of Brewing Chemists, Brewers Association/CraftBeer.com, Cicerone, and Denver Museum of Nature & Science). View beer pairing in …Read More

business-model
  1. Seminar

Tasting Room Best Practices

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Eric Kukla, Gina Buchholz, Becky Morrison

A short presentation followed by an open Q&A, this session will allow tasting room operators to share best practices on topics such as point of service solutions, employee training and education, beer release management, and house policies. Read More

marketing-and-selling
  1. Seminar

Building Your Brand in a New Market

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Andrew Tysler

Industry expert Andy Tysler will walk brewers through Deschutes Brewery’s process of opening a new market and growing its brands within that market. Read More

marketing-and-selling
  1. Seminar

Legal Basics for Start-ups

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Jeffrey Stuffings, Mike Drumm, Josh Hare

This seminar will cover trademark, zoning and compliance issues and when to hire legal counsel. Read More

business
  1. Seminar

The Price is Right: Elevating Your Price and Promotion Strategy Game

Craft Brewers Conference 2017Washington, D.C.Speaker(s): Danny Brager, Morgan Seybert

Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing …Read More

Displaying results 121-130 of 257