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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
Dealing with complaints isn’t a sexy topic, but addressing customer feedback correctly is critical to improving operations and avoiding future complaints. This seminar is designed to help breweries respond to feedback and improve processes at the same time. Read More
An overview of how Bell’s Brewery, Inc. built its key accounts team. Matt discusses lessons learned along the way and how you can implement them in your business. Read More
The retailer panel returns to the conference with a new lineup of representatives from various retailer channels. Read More
This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand using a custom brewery branding …Read More
This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this seminar and learn from four …Read More
Planning your own news releases around the BA's is an easy way to get your brewery in the news and create top-of-mind awareness for your brand.Read More
By Tim Brady Popping into a popular craft beer bar in an unfamiliar California city, I found myself overwhelmed by forty draft lines. “I’m looking for something dank and aromatic, preferably citrusy,” I told the barkeep. “Being from the east coast, I …Read More
IRI's Dan Wandel gives an in-depth look at beer sales in 2015, with a special focus on the craft brewing segment across five distinct retail channels.Read More
BA Chief Economist Bart Watson discusses the economic advantage of brewpubs. Read More
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