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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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  1. Seminar

Retailer Panel

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Bump Williams, Rich O'Keefe, Todd McFarland, Charles Slezak, Patrick Kirk, Justin Cody, John Lane, Geoff Greble

The retailer panel returns to the conference with a new lineup of representatives from various retailer channels. Read More

marketing-and-selling
  1. Seminar

Crafting Your Brand

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Tami Enfield

This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand using a custom brewery branding …Read More

marketing-and-selling
  1. Seminar

Self Distribution: Temporary or Long-Term Solution?

Craft Brewers Conference 2016Philadelphia, PennsylvaniaSpeaker(s): Eric Wallace, Chad Heath, Eric Selander, Charlie Storey

This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this seminar and learn from four …Read More

The Brewpub Advantage

The Brewpub Advantage

BA Chief Economist Bart Watson discusses the economic advantage of brewpubs. Read More

Link to author biography
Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on Twitter @BrewersStats.

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