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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
By Audra Gaiziunas In the Jan/Feb 2016 issue of The New Brewer, I summarized five distinct strategies brewpubs could pursue to not only survive, but also thrive as our industry continues to grow. In order to provide additional clarification, inspiration and practical …Read More
This post a PR primer, designed to assist you as you work to incorporate public relations into your craft brewery's strategy.Read More
Traditional advertising is often viewed as inauthentic by millennials. Here are six facts your business should know about connecting with millennials.Read More
Dan Wandel takes a detailed look at craft beer performance in 2015 through the important July 4 holiday period and into late summer.Read More
Establishing shelf life estimates for each of your brands is not only important to the reputation of beer as a beverage, but also to safety and sales.Read More
A panel of brewery importers and an educator discuss their perceptions of export opportunities and challenges when selling U.S. craft beer in Germany. Read More
Learn from two cheese pros how to boost pub sales with a strategic cheese program. The presenters will share case studies that highlight the opportunities and challenges. Read More
A discussion of export opportunities in Taiwan. This seminar is a must-attend for any company that is currently in the market or contemplating business in Taiwan. Read More
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