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  1. Resource Hub

Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 51-60 of 462
marketing-and-selling
  1. Seminar

Distributor Partnerships: From Dating to Divorce

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Shauna Barnes, Ashley Pond, Austin Sawyer, Kristine Schulte

Cultivating distribution relationships is key to building brands. Learn how to ensure a strong relationship from the get-go to the breakup.Read More

marketing-and-selling
  1. Seminar

A Deep Dive into Trademarks – Part I

Craft Brewers Conference 2022Minneapolis, MinnesotaSpeaker(s): Mike Drumm, Chris Hill

The seminar will provide an introduction to trademarks and why you need them, presented by Mike Drumm of BeerAttorney.com and Chris Hill of Odyssey Beerwerks.Read More

Marketing Brainstorm
The New Brewer: Sales & Marketing Issue

Brainstorm

Ray Goodrich

Incorporating imaginative thinking into your everyday routine will help amplify your message and allow for a greater stream of content ideas and marketing initiatives.

Unlikely Pairings
The New Brewer: Sales & Marketing Issue

Unlikely Pairings

Greg Kitsock

Craft breweries are reaching beyond their comfort zones, pairing up with such unlikely partners as a rock ‘n roll band, historical sites, and a drive-in movie theater.

Displaying results 51-60 of 462
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