Flagships Flying? Not So Fast
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Are flagship beers selling better during the pandemic? This post dives into the data for the definitive answer.Read More
Using this new interstate direct to consumer resource, brewers can learn the laws and requirements imposed on direct to consumers sales.Read More
There are a lot of assumptions about how beer sales have changed in the COVID-19 era. Bart Watson digs into a few recurring topics. Read More
At-the-brewery sales have declined, but there is variation both across breweries and over time. While visits are down, spending per visit is up.Read More
As 2020 unfolds, breweries are navigating what it means to re-open to the public in various ways, including whether and how to host events.Read More
See why craft is still a critical part of any beer retailer's assortment as a profit driver, basket builder, and source of retailtainment.Read More
Join Nielsen CGA as they explore the latest COVID-19 Impact Report and detail the latest trends in the on-premise channel.Read More
For the September/October 2020 The New Brewer, we present our annual Sales & Marketing issue, focused on how craft brewers have found new paths to successful beer sales.Read More
This issue is brought to you by CDR Beer Lab
Media reports on beverage alcohol often use data in inconsistent or misleading ways to tell a narrative. To demonstrate, Bart Watson looks at the the demographic and economic factors driving beverage alcohol consumption over the past 20 years.Read More
Thousands of brewers have invested in the independent craft brewer seal, and their collective efforts are starting to show results.Read More