A Deep Dive into Trademarks – Part II
This seminar discusses advanced trademark topics and some of the lesser known USPTO rules that can cause an application to stall.Read More
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A Deep Dive into Trademarks – Part I
The seminar will provide an introduction to trademarks and why you need them, presented by Mike Drumm of BeerAttorney.com and Chris Hill of Odyssey Beerwerks.Read More
The Online Experience: Building Your Brand through Social Media and Consumer Engagement
Learn the basic concepts of business marketing and how to apply those to your business with an emphasis on social media.Read More
#beerstagram – Get Dynamic Brand Photos Without Hiring a Professional
Social media has changed the way that brands interact with their audience, and without a strong online presence it’s easy to get lost in the shuffle. Fortunately, we all carry around high-quality cameras in our pockets and can take great …Read More
Creating a Successful, Sustainable Loyalty Program for Your Brewery
Your most valuable customers are those die-hard supporters of your brewery. They are proud to be unofficial brand ambassadors, they bring in consistent profit, and they show up through hard times. The best way to show appreciation and recognition to …Read More
Direct to Consumer Shipping: How to Do It Legally and Successfully
Direct to consumer (DtC) shipping of alcohol is on everyone’s minds these days, as consumers and suppliers alike look for better and easier ways to interact. While the positives for DtC shipping are clear, many brewers may struggle to enter …Read More
Developing, Maintaining, and Maximizing Customer Engagement through the Unexpected
When COVID-19 hit in 2020, taprooms as we knew them changed forever. While the goal still remains to sell as much beer as safely as possible, the methods must be reimagined and reconsidered. Over the course of the pandemic, the …Read More
Direct to Consumer Strategies for Any Size Brewery
As craft beer competition increases, breweries of all sizes are increasingly looking at sales channels beyond at-the-brewery and traditional distribution. In this panel with direct-to-consumer (DtC) compliance expert Alex Koral, hear how three breweries of all sizes, from local to …Read More
Legal Compliance for the Craft Brewer
In this panel, craft brewers with limited resources and no in-house legal counsel will learn practical tips to organize their legal compliance efforts. Read More
Marketing Tools and Tips to Sell More Beer
Marketing is a key component to selling beer both on- and off-premise, and with or without wholesale distribution. Breweries of all sizes can develop the marketing tools needed to grow a brand and sell more beer. This panel discussion includes …Read More
Displaying results 11-20 of 195
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