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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
For the September/October 2016 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we take a look at the role of flagship beers in the age of variety; discuss festival overload; and offer suggestions for sharing your story on social media. Read More
This issue is brought to you by The National Honey Board
By Douglass Miller At the Menus of Change conference hosted by the Culinary Institute of America (CIA) in June, CIA chef George Shannon, CIA head brewer Hutch Kugeman, and I spoke on the usage of spent grain in food products. The CIA has …Read More
Specialty and seasonal beer sales from small and independent craft brewers are arguably the most diverse and exciting group of brands that beer distributors bring to market. However, what do you do when your loudest customers want those bright and …Read More
The Nielsen team shares insights from the 2016 Craft Beer Insights Panel survey, providing insights about what the craft consumer is really thinking.Read More
Clean beer lines are integral to maintaining the quality of craft beer. Small and independent craft brewers devote a lot of time, effort and resources to make the best possible beer for consumers. Ingredients are handpicked, the latest technological advances in …Read More
As brewpub brewers, we have lived to see our wildest dreams come true. We now have an audience that appreciates us for being more than a casual dining establishment. Our quest to educate the consumer on the merits of craft beer has paid off, and our patrons are significantly smarter in their buying choices.Read More
This webinar discusses best practices for working with the media, includuing spokesperson tips and tricks and BA resources that can help.Read More
Here are some rules of the road from public relations specialist Abby Berman Cohen to get the most out of your press release emails.Read More
This article was written by the Market Development Committee as part of the BA Insider series, which covers topics relevant to craft beer distributors. American Craft Beer Week (May 15-21, 2017) is a fitting time to reflect on how craft brewers …Read More
Join our panel discussion as we tackle two critical topics in our industry today. Here you will learn the fundamental requirements for a brewery food safety program and understand the differences and synergies with your beer quality program. You will …Read More
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