September/October 2016

Sales & Marketing Issue

For the September/October 2016 The New Brewer, we present our annual Sales & Marketing issue. In this issue, we take a look at the role of flagship beers in the age of variety; discuss festival overload; and offer suggestions for sharing your story on social media.

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About The New Brewer

Cover Story

Sales & Marketing Issue

Flagship Brands and the Age of Variety

In an era where variety rules and constantly changing taps are the standard, many are questioning the value of flagships and core brands.

Sales & Marketing Issue

Featured Stories

The New Brewer: Sales & Marketing Issue


Not everyone defines “brand” the same way, but a brand may have several faces. New logos, different packaging, and different approaches can refresh a brewery’s image.

The New Brewer: Sales & Marketing Issue

Dealing with Festival Overload

Beer festivals abound, with many overlapping events. How do you decide if it’s worth it to send your beer to a festival? And what beer should you send?

The New Brewer: Sales & Marketing Issue

8 Ways to Tell Your Story on Social Media

Everything from taproom shenanigans to the brewing process are vital components of your brand, and social media makes it easier to engage with your fans consistently.

The New Brewer: Sales & Marketing Issue

Navigating the Negative

As a brand, your reputation is your most valuable asset. Try as you might to keep things positive, bad publicity and negative consumer feedback can happen to the best of us.

The New Brewer: Sales & Marketing Issue

Consumer Research for Craft Brewers

Some craft brewers, both large and small, rely almost exclusively on a healthy dose of gut instinct, augmented by barstool-to-barstool conversations with their drinkers.

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