Beer festivals abound, with many overlapping events. How do you decide if it’s worth it to send your beer to a festival? And what beer should you send?

Everything from taproom shenanigans to the brewing process are vital components of your brand, and social media makes it easier to engage with your fans consistently.

As a brand, your reputation is your most valuable asset. Try as you might to keep things positive, bad publicity and negative consumer feedback can happen to the best of us.