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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
International Gruit Day founder Steve Beauchesne will moderate a panel of some of the brewing world’s foremost experts on gruit—beer brewed with herbs, spices, and other botanicals in place of hops. The panelists will explain the tradition of this style, …Read More
This session is designed to help you build and communicate a strong brand. Learn the framework through a case study of a Minnesota gastro-brewery, then learn how to apply these strategies to your own brand using a custom brewery branding …Read More
Most craft brewing entrepreneurs think growing up means growing big. We disagree! Craft breweries are a driving force for societal change because they give anyone the chance to create a beautiful life while creating good, local jobs. Our panel will …Read More
The sale and distribution of beer is regulated by franchise laws that govern and restrict the relationship of brewers and their wholesalers. Moderated by Bill Covaleski of Victory Brewing in conjunction with industry franchise attorneys, this presentation will focus on …Read More
This seminar will help you understand some of the key areas to be aware of when negotiating a distribution contract, including standard franchise law clauses and how to navigate them. Read More
Dealing with complaints isn’t a sexy topic, but addressing customer feedback correctly is critical to improving operations and avoiding future complaints. This seminar is designed to help breweries respond to feedback and improve processes at the same time. Read More
You’ve brewed the beer, but there is much more to successfully operating a brewpub or brewery restaurant. Join the discussion as a group of experts guides you through running a sustainable business model, including managing the operations, costs, training, staffing, …Read More
The retailer panel returns to the conference with a new lineup of representatives from various retailer channels. Read More
This seminar will outline some of the benefits and drawbacks of self distribution beyond a brewery’s initial opening. Should you distribute your own brand, and possibly other brands as well? Explore different scenarios in this seminar and learn from four …Read More
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