The Art & Science of the Sales Pitch
This seminar emphasizes consultative selling, focusing on customer needs, data-driven strategies, and effective presentations.Read More
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Hosting and Marketing Five-Star Private Events
Learn proven strategies for smoothly hosting private brewery events—setting clear expectations, communication templates, and event planning tools.Read More
Crafting Partnerships: Legal Aspects of Name, Image, and Likeness Deals in College Sports
Learn how craft breweries can legally and effectively partner with college athletes through NIL agreements while navigating compliance and maximizing brand impact.Read More
Increase Sales by Thinking Backwards from Drinker to Brewhouse
Learn to boost beer sales by understanding today’s diverse consumers, leveraging flavor, format, price, placement, and experiential insights.Read More
Crafting Connections: Multi-Channel Prospecting for the Modern Brewery
This seminar provides essential strategies for successfully prospecting and securing meetings with decision-makers at on- and off-premise retailers.Read More
Modern Media Relations: Amplifying Your Story and Your Voice
Learn to build media relationships, pitch compelling stories, and earn coverage that boosts brand awareness and sales.Read More
Crafting with Spirit: Keeping Your Brand Fresh in a Hyper Competitive Market
Explore how a craft brewery refreshed its brand through strategic storytelling, design innovation, and consistency—staying fresh while honoring its core identity.Read More
From Brewery to International Bar: Understanding How To Sustainably Grow Exports
Learn how to successfully export beer by understanding production, international markets, shipping, regulations, and collaboration strategies.Read More
Keeping Your Flagship Brands Alive
Sierra Nevada Brewing Co. emphasizes innovation, brand consistency, and community engagement to maintain flagship brand success.Read More
K-Pop, K-Movie, K-Food, and K-Beer Culture: Understanding Korean Culture & Export Opportunities
South Korea's craft beer market is expanding, offering U.S. brewers opportunities amid evolving consumer preferences and cultural shifts.Read More
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