Should You Stay or Should You Go

Craft Brewers Conference 2019
Location: Denver, Colorado
Speakers: Daniel Lust, Kimberly Clements, Rob Tod

There are so many breweries that want to expand their footprint and sell beer in a new territory. The question for all of them is – have they set their team up for success outside of the home market? There are several key factors that should be considered before entering a new market to avoid costly mistakes that will waste both time and money. A new brand only gets one chance to make a good first impression, it is vital to build a solid game plan and invest resources in the right areas. New markets can provide a lift in volume, but they are also expensive, and the return on investment can take several years. This seminar will highlight the key areas for building a solid game plan prior launch which includes thorough market due diligence, distributor selection, sales rep training and key focus areas for continued market development and brand building.

Learning Objectives:

  • Set your brands up for success by learning how to build a solid game plan for growth
  • Learn the key things to consider before expanding into a new market
  • Walk away with a checklist of what to do once a new market is chosen
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