There are so many breweries that want to expand their footprint and sell beer in a new territory. The question for all of them is – have they set their team up for success outside of the home market? There are several key factors that should be considered before entering a new market to avoid costly mistakes that will waste both time and money. A new brand only gets one chance to make a good first impression, it is vital to build a solid game plan and invest resources in the right areas. New markets can provide a lift in volume, but they are also expensive, and the return on investment can take several years. This seminar will highlight the key areas for building a solid game plan prior launch which includes thorough market due diligence, distributor selection, sales rep training and key focus areas for continued market development and brand building.
Should You Stay or Should You Go
Craft Brewers Conference 2019
Location: Denver, Colorado
Speakers: Daniel Lust, Kimberly Clements, Rob Tod