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September/October 2018

Sales & Marketing Issue

For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution.

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About The New Brewer

Cover Story

Sales & Marketing Issue

SOtnb18 Differentiating

Differentiating Your Brewery: Standing Out in a Crowded Market

Just making good beer isn’t always enough these days. In a world with more than 6,700 breweries, many brewers must focus on the experience they provide, too.

Sales & Marketing Issue

Featured Stories

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The New Brewer: Sales & Marketing Issue

The New World of Distribution

Wholesaler consolidation and a growing number of breweries mean that craft brewers must have the tools to stand out and gain the trust of a dwindling number of distributors.

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The New Brewer: Sales & Marketing Issue

Coasting to Success: The Staying Power of the Humble Beer Coaster

The ubiquitous beer coaster got its start in Germany back in 1892, and is still an effective, inexpensive form of advertising for craft breweries around the country.

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The New Brewer: Sales & Marketing Issue

A New Breed of IPA Drinker

Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker

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The New Brewer: Sales & Marketing Issue

Brewing Good Contractor Relationships

Contracting is an essential tool when you are building, modifying, or repairing your brewery. Building a communicative relationship with your contractor is the first step.

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