In today’s hyper-competitive marketplace, getting your products in front of retailers and customers has never been more important. A panel of beer distributors from across the country will discuss the go-to-market strategies that work and those that do not in this interactive panel. Discussion of trade practices, quality control, steady supply chain dynamics, and exceeding retailer expectations will be discussed.

Learning Objectives:

Gain a better understanding of independent beer distribution; Learn the importance of supply chain consistency; Understand the changing retail market; Earn an appreciation of Trade Practice Laws; Take back strategies to your home market to better use distribution to sell your beer