These seminars offer craft breweries essential strategies to thrive in a competitive market. They cover critical areas such as developing effective business plans, optimizing self-distribution, and understanding key industry relationships. Participants will gain insights into improving profitability, setting up strong internal structures, and navigating the complexities of sales and distribution channels.
With a focus on planning, partnerships, and execution, these seminars equip breweries with the knowledge and tools to stand out, grow sustainably, and succeed in both direct sales and broader industry networks.
Being a Strong Business Partner: Best Practices for Building Your Annual Business Plan
This seminar, hosted by suppliers and distributors, presents insights from over 100 distributors and craft brewery suppliers nationwide on crafting and implementing annual business plans (ABPs). Amidst evolving industry dynamics and distributor consolidations, understanding partnership and focusing on planning, process, preparation, and execution are crucial for brewery success.
Keys to Increase Profitability and Success with Self Distribution and Sales
Marty Ochs and Justin Vitti share 30+ years of brewery sales and distribution expertise in this seminar. They guide you in setting up internal structures and strategies to stand out from competitors and grow profitably as a self-distributing brewery. Topics include selling, distribution, budgeting, forecasting, and sales planning.
That’ll Move the Chains: Helping Craft Breweries Understand the World of On-Premise Chains
In this roundtable discussion, craft brewery veterans, restaurant chain national buyers, and a BeerBoard data authority explore the on-premise national accounts landscape. They address what buyers seek, decision-making processes, necessary brewery tools, and the impact of corporate-franchise relationships. The discussion aims to demystify the process and aid brewery salespeople and owners.
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The Brewers Association offers online courses to members via our online training center.
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