In this seminar, speakers Marty Ochs and Justin Vitti show you how to set up your internal structures and strategies to differentiate yourself from other self-distributing breweries and big beer distributors in your market to be profitable and grow. Collectively, Marty and Justin bring over 30 years of specific brewery sales and distribution experience to the table in this overview of selling, distributing, budgeting, forecasting, and sales planning.

Learning Objectives

• Understand Distribution
  • 80% / 20% rule of distribution
  • Going deep before you go wide
  • Cost to deliver
  • Having a schedule for efficiencies
• Understand Sales
  • Prioritize accounts with call frequency
  • Time management
  • Sales reports and goals
  • Forecasting and understanding the data
• Gain six keys to retail execution as a self-distributing brewery
  • Distribution
  • Pricing
  • Shelf management
  • Merchandising
  • Display activity
  • Rotation