The New Brewer September October 2024
September/October 2024

Sales & Marketing

For the September/October 2024 The New Brewer, we present our annual Sales & Marketing issue. Informative features include an inside look at the South Baltimore Brewery District; marketing tips for brewers; craft beer mergers and acquisitions; and the importance of family-friendly breweries from a business standpoint.

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About The New Brewer

Cover Story

Sales & Marketing

Craft X Craft

Craft x Craft

Collaborations between breweries are common, but a group of breweries in Maryland is taking that spirit of collaboration and amplifying it through joint events and marketing.

Sales & Marketing

Featured Stories

Family Breweries
The New Brewer: Sales & Marketing

The Business Case for Family-Friendly Breweries

Mike Kallenberger

When properly managed, being a family-friendly brewery can be good business, and the relevance and bottom-line benefits of being so will likely expand in the coming years.

Craft Mergers Partnerships and Buyouts
The New Brewer: Sales & Marketing

Deal Me In

Greg Kitsock

With large international companies no longer on a shopping spree, more small breweries are seeking partners their own size as they strive to prosper in challenging times.

Marketing Tips from the Pros
The New Brewer: Sales & Marketing

Back to Basics

Brandon Hernández

You don’t need an advanced marketing degree to promote your brewery effectively. Concentrating on the basics can go a long way toward making authentic connections.

Creating Beer Buzz
The New Brewer: Sales & Marketing

Creating Beer Buzz

Nicolas Cofiño

Since our brewery doors opened back in 2018, we’ve made it a pillar of our quality standards and marketing strategy to enter our beers in as many competitions as possible.

Water as a Hospitality Tool
The New Brewer: Sales & Marketing

Freely Given

Meghna Jaradi

Access to water is both a basic human right and a universally understood sign of hospitality. In craft brewery taprooms, water can help create a sense of belonging.

This issue also includes our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Adam Robbings, founder of Reuben's Brews in Seattle.

Cheers, and we hope you enjoy this issue of The New Brewer.

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