September/October 2024

Sales & Marketing

For the September/October 2024 The New Brewer, we present our annual Sales & Marketing issue. Informative features include an inside look at the South Baltimore Brewery District; marketing tips for brewers; craft beer mergers and acquisitions; and the importance of family-friendly breweries from a business standpoint.

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About The New Brewer

Cover Story

Sales & Marketing

Craft x Craft

Collaborations between breweries are common, but a group of breweries in Maryland is taking that spirit of collaboration and amplifying it through joint events and marketing.

Sales & Marketing

Featured Stories

The Business Case for Family-Friendly Breweries

Mike Kallenberger

When properly managed, being a family-friendly brewery can be good business, and the relevance and bottom-line benefits of being so will likely expand in the coming years.

Deal Me In

Greg Kitsock

With large international companies no longer on a shopping spree, more small breweries are seeking partners their own size as they strive to prosper in challenging times.

Creating Beer Buzz

Nicolas Cofiño

Since our brewery doors opened back in 2018, we’ve made it a pillar of our quality standards and marketing strategy to enter our beers in as many competitions as possible.

Freely Given

Meghna Jaradi

Access to water is both a basic human right and a universally understood sign of hospitality. In craft brewery taprooms, water can help create a sense of belonging.

A Note From the Editor

Jill Redding, Editor-in-Chief

This issue also includes our usual informative departments, plus brewery-generated news about the craft brewing community in the Brewery Updates and Beer Releases sections; and new products and services from the allied trade in Industry Supplier News. In our back-page interview, we highlight Adam Robbings, founder of Reuben's Brews in Seattle.

Cheers, and we hope you enjoy this issue of The New Brewer.

About The New Brewer