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Marketing & Social Media

Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.

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The New Brewer: Taprooms Issue

Disrupting the Distributors: The Long Tail Gets Longer

Mike Kallenberger

Some are starting to see the new wave of at-the-brewery sales—volume sold in brewery taprooms and brewpubs—as disrupting the disruptors, shaking up the establishment.

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The New Brewer: Sales & Marketing Issue

Differentiating Your Brewery: Standing Out in a Crowded Market

Jack Curtin

Just making good beer isn’t always enough these days. In a world with more than 6,700 breweries, many brewers must focus on the experience they provide, too.

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The New Brewer: Sales & Marketing Issue

Coasting to Success: The Staying Power of the Humble Beer Coaster

Greg Kitsock

The ubiquitous beer coaster got its start in Germany back in 1892, and is still an effective, inexpensive form of advertising for craft breweries around the country.

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The New Brewer: Sales & Marketing Issue

A New Breed of IPA Drinker

Mike Kallenberger

Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker

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Promoting Inclusiveness

As sales goals are established for the new year and beyond, some of the best opportunities for growth come from underexplored communities. Are you serving your broader community?Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles

Sales and Marketing in a Changing Market

Here are three major shifts in the beer industry that may reshape the role sales and marketing should play going forward.Read More

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Economist

Bart Watson, Chief Economist for the Brewers Association, is a stats geek, beer lover, and Certified Cicerone®. He holds a PhD from the University of California, Berkeley, where in addition to his dissertation, he completed a comprehensive survey of Bay Area brewpubs one pint at a time. You can follow him on X, formerly known as Twitter, @BrewersStats.

See Bart Watson's Articles

Tap into Mobile Marketing Trends mobile marketing trends ndtnb18

Tap into Mobile Marketing Trends

New marketing trends surface every year. Some reshape our everyday lives while others fade away faster than you can say "cheers." Learn how to make them work for your brewery.Read More

Link to author biography
Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

See Ann Obenchain's Articles
Tap into Mobile Marketing Trends SOtnb18 BAorg Cover 580x750

Sales & Marketing Issue

For the September/October 2018 The New Brewer, we present our annual Sales & Marketing issue. Differentiation is becoming key as the number of craft breweries continues to grow, so we discuss ways that breweries can set themselves apart both in experiences they offer and in distribution. Read More

This issue is brought to you by Milne

Displaying results 61-70 of 256