Coasters, also known as Bierdeckel or beer mats, are among the oldest and most ubiquitous forms of POS—and may be the most taken for granted.
Coasting to Success: The Staying Power of the Humble Beer Coaster
Read Time: 8 minutes
American Craft Beer Week Is Coming Up! Download Assets ›
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
Coasters, also known as Bierdeckel or beer mats, are among the oldest and most ubiquitous forms of POS—and may be the most taken for granted.