Coasting to Success: The Staying Power of the Humble Beer Coaster

Link to article Hemperor coaster from New Belgium Brewing Co.
The ubiquitous coaster is an effective, and inexpensive, form of advertising.

Coasters, also known as Bierdeckel or beer mats, are among the oldest and most ubiquitous forms of POS—and may be the most taken for granted.

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