Classifying a beer as a special or limited release gives it a certain cachet, catering to ardent beer drinkers’ anticipation and never-ending desire for the Next Big Thing.

Many people assume that because they know their companies, industries, and products so well, they can easily handle a media interview. But a television camera is intimidating.

Great brand marketing reminds people of the feeling they’re looking for when they drink beer, and eventually creates an ongoing association of that feeling with the brand.

In the dynamic landscape of traditional, digital, and social media, one constant remains: the press release, an essential mode of communication that never goes out of style.

In a collegial industry that prides itself on creative branding, how can you reduce the risk of getting into disputes with your neighbors over brand names?

In this digital age, there are more ways than ever to connect and engage with beer lovers. A website is standard practice, but it is only the first step for craft brewers.

The most significant challenge today is presented to the regional craft brewer in the off-premise channel. It’s in the off-premise that their brands will be sustained long-term.