This batch of seminars equips breweries with essential tools for branding, marketing, and strategic growth. Learn to craft authentic brand identities, diversify marketing efforts, optimize digital presence, and design impactful packaging. These seminars also cover brand architecture for expansion, leveraging SEO, and forging meaningful partnerships.
Whether new or established, your brewery will gain actionable insights to enhance your market presence, connect with customers, and strategically grow your business.
Authenticity in Branding: How To Build a Unique Brand Identity From Strategy to Design
This seminar guides breweries through crafting a comprehensive brand strategy using a real brewery case study. From discovery to brand identity, to logo and packaging design, listeners gain actionable insights to create powerful visual brands. Whether planning or established, you’ll learn to stand out and connect with customers through effective branding.
Beyond Meta Marketing: How To Expand Your Marketing Channel Tactics
Whether you’re looking to expand to a multi-channel marketing strategy, or are just burnt out by Meta (Instagram, Facebook), this seminar gives you direction on how to move forward. The speakers provide an overview of different marketing channels, discuss how they fit into your marketing strategy, and share actionable tactics for both business to consumer (B2C) and business to business (B2B) companies.
Designing Transitions: Branding, Label & Package Considerations
This seminar guides breweries, whether new or established, in package design for various sales channels. Topics include conducting a brand audit, choosing designers, and understanding package design essentials like label types and branding strategies. Gain insights for strategic design partnerships to enhance product appeal and performance.
Digital Marketing Mastery for Craft Breweries: Your Practical Checklist for Success
This seminar offers craft breweries a comprehensive checklist and fundamental digital marketing tactics to enhance your online presence and customer engagement. Topics include social media mastery, email marketing, website optimization, digital advertising, and result measurement. Participants gain actionable insights and tools to thrive in the digital landscape.
Leverage Your Brand or Start a New One? Brand Architecture Strategies for Growing Your Business
Learn crucial branding considerations for brewery expansions like launching new brands or locations. Explore brand architecture strategies to position offerings effectively. Discover how to relate current and future brands, market them, and determine pricing. Join experts for a step-by-step journey to extend your brewery’s brand and grow your business strategically.
Leveraging Your Website, SEO and Brand Identity for Maximum Impact
In the digital era, a robust online presence is vital. This seminar simplifies website basics and demystifies search engine optimization (SEO). Gain practical insights, best practices, and tools to navigate the digital landscape effectively. Empower yourself with actionable knowledge in an accessible format, free from technical jargon.
From Neighborhood to NBA: Crafting More Meaningful Partnerships
This seminar highlights collaboration as a powerful tool in the craft beer industry for reaching new audiences and strengthening existing connections. It delves into the process of identifying and evaluating partnerships, offering insights on building successful collaborations, whether through sweat equity or sponsorship, for long-term success.
Want to Explore More Learning Opportunities?
The Brewers Association offers online courses to members via our online training center.
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