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Displaying results 161-170 of 237
marketing-and-selling

Assessing Your Markets: How Do You Truly Know How Your Beer is Doing?

Understanding the difference between a good market and an average market may be the unique insight that drives your success or makes you stronger in an increasingly competitive craft beer industry. This panel discussion provides insight on how to assess …Read More

marketing-and-selling

Maintaining Flagship Brands

From developing a long-lasting flagship to balancing two leading brands, these panelists will discuss their experiences with managing and marketing flagship brands. Read More

marketing-and-selling

Canada Market: Insights on Exporting to Alberta

U.S. craft beers have seen solid growth in Alberta through private retail. Rob Singleton, beer category manager for the retailers Liquor Depot and Wine & Beyond, will speak about the performance of American craft beers in the province and market …Read More

marketing-and-selling

Media Training Bootcamp

A media interview can have a significant impact on your brand. Why leave such an important opportunity to chance? This interactive session provides strategies and tools to maximize media opportunities for your brand. The media-savvy instructor understands how journalists think, …Read More

marketing-and-selling

Merchandise and POS to Build Your Brand

Presenters will discuss strategies to make sure the brewery merchandise and POS that you are buying is doing the most it can for your brand, as well as what to buy, where to buy it and whom to buy it …Read More

marketing-and-selling

BA Brewpub Server Training Manual Panel

This seminar will present and discuss the first edition of the Brewers Association (BA) Beer Server Training Manual, which describes strategies and tools for brewpub and brewery owners and managers who perform staff training or would like to in the …Read More

marketing-and-selling

DIY Beer Fest: Staging a Kickass Beer Event

Beer festivals are an excellent way to promote your brand, gain exposure and create ongoing relationships with customers. So why do breweries wait for someone else to do this for them? Our panelists have been staging their own signature festivals …Read More

Displaying results 161-170 of 237

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