Media Training Bootcamp

Craft Brewers Conference 2015
Location: Portland, Oregon
Speakers: Abby Berman

A media interview can have a significant impact on your brand. Why leave such an important opportunity to chance? This interactive session provides strategies and tools to maximize media opportunities for your brand. The media-savvy instructor understands how journalists think, the way they structure interviews and what questions they’re likely to ask. You’ll learn how to take control of your next media opportunity, including tips on creating an effective interview agenda, a critique of sample videos, techniques for “bridging” in response to tough questions, the importance of body language and appearance, and more.

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