DIY Beer Fest: Staging a Kickass Beer Event

Craft Brewers Conference 2015
Location: Portland, Oregon
Speakers: Steve Beauchesne, Dick Cantwell, Geiger Powell, Barnaby Struve

Beer festivals are an excellent way to promote your brand, gain exposure and create ongoing relationships with customers. So why do breweries wait for someone else to do this for them? Our panelists have been staging their own signature festivals for years to help build their brands. This presentation will cover logistics, marketing, branding, staffing and responsibility, as well as pitfalls to avoid and must-do’s for your signature event.

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