Evolving in a Changing Landscape
It’s no wonder that many brewers seem to have whiplash, trying to keep track of all the changes, both internal and external, impacting the craft community.
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Brewpubs: Staying Power
Brewpubs have the wind at their backs. In 2017, 264 brewpubs opened, 64 closed, and the total in operation surpassed 2,000 for the second straight year.
Micros: Still Driving Growth
Microbreweries are once again the primary engine in craft growth, accounting for nearly 60 percent of the category’s total growth in 2017.
Regionals: Rolling with the Punches
How do you react when your backyard is becoming ever more crowded and competitive, and you’re in danger of getting elbowed off your own turf? You adapt.
Large Breweries + Imports: High End Fuels Growth
Imports, craft beer, flavored malt beverages, and Michelob ULTRA are driving 100 percent of the growth in an overall flat U.S. beer industry.
The Other Long Tail: The Value of infrequent Customers
Can brand champions be encouraged to drink their favorite brand even more often? Or will more grown be generated by reaching out directly to potential new drinkers?
A New Breed of IPA Drinker
Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker
Consumer Research for Craft Brewers
Some craft brewers, both large and small, rely almost exclusively on a healthy dose of gut instinct, augmented by barstool-to-barstool conversations with their drinkers.
Craft Grows in a Competitive Environment
Craft brewers added 2.8 million barrels in 2015, and 620 new breweries opened. At the same time, craft beer’s growth continues to evolve as competition increases.
2015 BA Hop Usage Survey
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