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Statistics & Trends

No brewery works in a silo. Brewers Association staff, including Chief Economist Bart Watson, keep close tabs on the statistics and trends that affect the entire craft brewing community. Keep up with the latest numbers to ensure the success and growth of your business using the resources in this category.

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Displaying results 21-30 of 43
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The New Brewer: Sales & Marketing Issue

A New Breed of IPA Drinker

Mike Kallenberger

Recent research found that a small subsegment of IPA lovers may well be breaking the mold of what we’ve come to recognize as the typical craft beer drinker

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The New Brewer: Sales & Marketing Issue

Consumer Research for Craft Brewers

Mike Kallenberger

Some craft brewers, both large and small, rely almost exclusively on a healthy dose of gut instinct, augmented by barstool-to-barstool conversations with their drinkers.

tnbmj16 craft grows
The New Brewer: Industry Review Issue

Craft Grows in a Competitive Environment

Paul Gatza & Bart Watson

Craft brewers added 2.8 million barrels in 2015, and 620 new breweries opened. At the same time, craft beer’s growth continues to evolve as competition increases.

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The New Brewer: Sales & Marketing Issue

The S Curve of Craft Beer

Mike Kallenberger

It’s hard not to notice some echoes of the classic S-shape in the graph of craft beer market share. What would a diffusion model project for the next five to 10 years?

Displaying results 21-30 of 43
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