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May June 2023 The New Brewer Overview
The New Brewer: Industry Review Issue

2022 Overview

Change is a constant in beverage alcohol, but the pace and scope of change today seems greater than at almost any point since Prohibition.

may june 2022 the new brewer overview
The New Brewer: Industry Review Issue

2021 Overview

Craft brewers continue to show resilience through twists and turns of pandemic-related complications. After a 2020 of shutdowns and pivots, volume grew 8% in 2021.

beer trends
The New Brewer: Brewery Safety Issue


The craft brewing business is a mix of trends in full bloom, trends about to launch, and trends simmering just below the surface, waiting to erupt like a geyser.

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The New Brewer: Industry Review Issue

2020 Overview

As bad as circumstances were for 2020, there are reasons for optimism. Many craft breweries took a direct hit with double-digit declines, but found a way to survive.

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The New Brewer: Packaging Issue

Packaging Trends

The history of package mix in beer has been a dance of the respective market shares of cans and bottles, each growing and declining in response to long-term trends.

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The New Brewer: Industry Review Issue


Craft brewers continued many of the 2018 trends through 2019, but the future now has a giant question mark for many breweries in the era of COVID-19.

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The New Brewer: Sales & Marketing Issue

The Rise of Lifestyle Beers

A crosscurrent is developing among craft beer consumers: a demand for simpler more refreshing beers that increasingly complement a healthier lifestyle.

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The New Brewer: Sales & Marketing Issue

Are Craft Brewers Still Innovating?

As the growth of craft beer as a category has tapered off, some observers have lamented that frewer craft brewers seem to truly innovate, with many now following trends.

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The New Brewer: Sales & Marketing Issue

Feedback: Tapping Into Beer Drinkers’ Perceptions

Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.

MJtnb17 Growth
The New Brewer: Industry Review Issue

Craft’s New Reality: Growth in a Competitive Market

The craft brewing industry has reached a new level of competitiveness, with increasing competition within craft and more than two brewery openings per day.

Displaying results 1-10 of 43