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The New Brewer: Sales & Marketing Issue

Consumer Research for Craft Brewers

Some craft brewers, both large and small, rely almost exclusively on a healthy dose of gut instinct, augmented by barstool-to-barstool conversations with their drinkers.

The New Brewer: Industry Review Issue

Craft Grows in a Competitive Environment

Craft brewers added 2.8 million barrels in 2015, and 620 new breweries opened. At the same time, craft beer’s growth continues to evolve as competition increases.

Packaging Trends
Packaging Trends
The New Brewer: Packaging Issue

Packaging Trends

The history of package mix in beer has been a dance of the respective market shares of cans and bottles, each growing and declining in response to long-term trends.

Overview
The New Brewer: Industry Review Issue

Overview

Craft brewers continued many of the 2018 trends through 2019, but the future now has a giant question mark for many breweries in the era of COVID-19.

Lifestyle Beers
The New Brewer: Sales & Marketing Issue

The Rise of Lifestyle Beers

A crosscurrent is developing among craft beer consumers: a demand for simpler more refreshing beers that increasingly complement a healthier lifestyle.

Craft Beer Innovation
The New Brewer: Sales & Marketing Issue

Are Craft Brewers Still Innovating?

As the growth of craft beer as a category has tapered off, some observers have lamented that frewer craft brewers seem to truly innovate, with many now following trends.

New Brewer 2017 Regional
The New Brewer: Industry Review Issue

Regionals: Under Pressure

Craft beer volume grew 6 percent last year, but those gains weren’t spread around evenly. Fifteen of the top 25 craft breweries saw their volumes drop over 2015.

New Brewer 2017 Large
The New Brewer: Industry Review Issue

Large Breweries + Imports: No More Excuses

The rise in craft beer has, for the most part, masked the slow deterioration of what is still the largest segment of the U.S. beer business.

Feedback
The New Brewer: Sales & Marketing Issue

Feedback: Tapping Into Beer Drinkers’ Perceptions

Several breweries are finding new ways to get customers engaged and involved, including taste testing and rating experimental beers and recipes.

The New Brewer: Industry Review Issue

Craft’s New Reality: Growth in a Competitive Market

The craft brewing industry has reached a new level of competitiveness, with increasing competition within craft and more than two brewery openings per day.

Displaying results 1-10 of 19