Some craft brewers, both large and small, rely almost exclusively on a healthy dose of gut instinct, augmented by barstool-to-barstool conversations with their drinkers.
Craft brewers added 2.8 million barrels in 2015, and 620 new breweries opened. At the same time, craft beer’s growth continues to evolve as competition increases.
The history of package mix in beer has been a dance of the respective market shares of cans and bottles, each growing and declining in response to long-term trends.
Craft brewers continued many of the 2018 trends through 2019, but the future now has a giant question mark for many breweries in the era of COVID-19.