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Successful marketing is imperative to growing your brand. In this section, learn about best practices and tactics for effective marketing and social media in your brewery.
This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for brewery owners, managers, employees and …Read More
This seminar looks at the important decisions and procedures related to distributor selection. Joe Thompson presents current trends and the potential future of beer distribution and the consolidating middle tier. Read More
This seminar focuses on how unique branding is good for business and provides some ideas of how to identify and resolve branding conflicts in a manner that allows craft brewers to retain our sense of community. Read More
The always entertaining Bump Williams leads a discussion with representatives from various retail categories. Read More
Ready to train your first sales rep but unsure where to start? In this seminar, one of the premier distributor training consultants in the country shows how to educate and and empower your fledgling sales reps with the information and …Read More
Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap handles. Read More
“Beer MarketerÕs INSIGHTS/Craft Brew News” editor Benj Steinman explores craftÕs continued ascent, including a multitude of ripple effects and ramifications as this revolutionary movement becomes mainstream. Topics include the ongoing inroads craft continues to make into the total beer business, …Read More
Darts are an entertaining game but the dartboard is not the most effective tool for forecasting seasonal sales volumes. Learn some tools from brewers of different sizes. Read More
The past few years have seen unprecedented growth in the craft beer industry, and a corresponding rise in the number of trademark disputes. Both new and existing breweries have to be careful in adopting and promoting their beers and brands. …Read More
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