Helping Brands Resonate with Diverse Audiences

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Speaker: Mike Kallenberger

The craft beer community’s diversity has gotten a lot of attention lately. During this Power Hour, Mike Kallenberger of Tropos Brand Consulting discusses approaches to expanding your brand’s appeal to women, Hispanics, and African Americans. Insights will be drawn from a sub-sample of craft beer drinkers in the 2016 Yankelovich MONITOR, as well as Tropos’s own custom research.

Becoming more inclusive is more than a buzz phrase and it isn’t “just” the right thing to do; it may represent our best opportunity to ensure the continued growth of small, independent breweries. During this Power Hour, Mike offers approaches that can take maximum advantage of that opportunity.

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