Price is a key component of a consumer’s decision to purchase your product. The right market price and its relationship to others can greatly impact a craft brewer’s overall financials. Nielsen will provide a glimpse into the current beer pricing environment, create a framework for thinking about your pricing strategy, and show you tools for measuring the impact of price changes and promotions on demand so you can eliminate guesswork and take action with facts.
The Price is Right: Elevating Your Price and Promotion Strategy Game
Craft Brewers Conference 2017
Location: Washington, D.C.
Speakers: Danny Brager, Morgan Seybert