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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
Learn the secrets to connecting with this highly influential generation as an employer seeking to attract and retain this sector of the workforce and as a company looking to sell products and services to this grouping of over 75 million …Read More
How to get nationwide attention for your brand, no matter the size of your brewery. Read More
Food is a crucial component to help build business in any size brewery and can increase customer loyalty. This round-table discussion will examine various ways to add affordable food service options to your brewery or brewpub, from simple to sophisticated …Read More
How to use social media to increase brand awareness, amplify your message and create sales opportunities. This is not ñTweeting 101.î The goal is to show breweries how to be effective and efficient on social media. Read More
Branding and marketing your beer takes creativity, hard work, time and money, but there are also legal questions that craft brewers ignore at their peril. This panel brings together a craft brewer and an experienced trademark and copyright lawyer who …Read More
GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More
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