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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 361-370 of 422
marketing-and-selling
  1. Seminar

Customer Engagement

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Kevin Finn, Iron Hill Brewery & Restaurant

Kevin Finn will discuss the number one reason customers return to a restaurantÑpast experience. True restaurant success is based on how well it delivers on the brand promise to customers. Read More

marketing-and-selling
  1. Seminar

Craft Continues its Ascent, But A Few Clouds Form on the Horizon

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Benj Stein

Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More

business-model
  1. Seminar

Designing for Visitor Experience

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Paul Mills

Small and mid-size breweries increasingly have to meet a growing influx of beer tourists. The experience visitors now have goes beyond the tasting room to a more holistic adventure. This seminar explores how to design breweries or retrofit them to …Read More

marketing-and-selling
  1. Seminar

Trademark Law for the Craft Brewer

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Candace Moon

This presentation gives an overview of what trademarks are and why they are important to the craft brewer, providing detailed information on how to see if others are using the same mark, as well as why and when to file …Read More

Craft Brewers Conference Seminar - Featured Image
  1. Seminar

Making Dollars and Sense Out of Generation Y

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Roberta Matuson

Learn the secrets to connecting with this highly influential generation as an employer seeking to attract and retain this sector of the workforce and as a company looking to sell products and services to this grouping of over 75 million …Read More

Displaying results 361-370 of 422