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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 371-380 of 422
marketing-and-selling
  1. Seminar

Drink Beer, Think Food: Crafting Beer-Inspired Food Pairing Strategies

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Gunther Emathinger and Corey Rapp, Karl Strauss Brewing Company

Today’s craft beer is dynamic and flavor-driven. Big beers deserve more than onion rings! With beer shaping the overall flavor platform, beer and food pairing is quickly evolving into a total sensory experience. Celebrate your craftmanship with the pleasures of …Read More

marketing-and-selling
  1. Seminar

Low Cost Food Options

Craft Brewers Conference 2012San Diego, CaliforniaSpeaker(s): Tony Simmons, Pagosa Brewing Co. and others

Food is a crucial component to help build business in any size brewery and can increase customer loyalty. This round-table discussion will examine various ways to add affordable food service options to your brewery or brewpub, from simple to sophisticated …Read More

business-model
  1. Seminar

On-Premise Craft Data

Craft Brewers Conference 2013Washington, D.C.Speaker(s): Bill Pecoriello

GuestMetrics provides on-premise data to view craft beer sales trends across the country. Read More

Displaying results 371-380 of 422