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You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.
The past few years have seen unprecedented growth in the craft beer industry, and a corresponding rise in the number of trademark disputes. Both new and existing breweries have to be careful in adopting and promoting their beers and brands. …Read More
The Brewers Association’s brewpub committee presents an introduction to the Craft Beer Server Training Manual and offers best practices for developing a knowledgable staff. Read More
Many questions arise when a brewery sets its distribution plan. Should you stick to your home market or expand to surrounding areas? Should you self-distribute or use wholesalers? What are the appropriate questions to ask prospective distributors? Draft or package, …Read More
As breweries and brewpubs strive to capitalize on the growth of the industry and build their brands for long-term success, retail and promotional merchandise such as wearables, POS and souvenirs are an essential advertising medium. We will discuss the three …Read More
The Brewers Association offers many ways to get the word out about your brewery. This seminar summarizes the BA’s Craft Beer Program and its efforts and projects on behalf of craft brewers. Sit in to learn how to leverage the …Read More
Brewing the beer is the easy part; what about brewhouse size, distribution, financing and having a well-rounded plan? Adam considers these and other non-brewing aspects of opening a brewery in this seminar. Read More
John, Tommy and Adam offer advanced sales planning tips for the growing craft brewery. Read More
Kevin Finn will discuss the number one reason customers return to a restaurantÑpast experience. True restaurant success is based on how well it delivers on the brand promise to customers. Read More
Craft Brew News (and Beer Marketer’s INSIGHTS) editor Benj Steinman takes a deep dive into the shifting competitive dynamics of the craft scene, analyzing its many ongoing successes as well as the emerging pressure points. Those include a growing number …Read More
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