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Sales & Marketing

Sub-categories:
Beer & FoodDistributionMarketing & Social MediaOff-Premise SalesOn-Premise Sales

You make great beer. But how will anyone know that if you don’t market it effectively and get your products in front of potential customers? This section is all about helping you get the word out about your beer. Discover resources for effectively marketing through traditional channels and social media, and learn best practices for on- and off-premise sales.

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Displaying results 141-150 of 195
marketing-and-selling
  1. Seminar

Exporting Your Beer to Taiwan

Craft Brewers Conference 2015Portland, OregonSpeaker(s): Yuhang Lin

A discussion of export opportunities in Taiwan. This seminar is a must-attend for any company that is currently in the market or contemplating business in Taiwan. Read More

marketing-and-selling
  1. Seminar

Protecting Your Brand: Understanding Your Intellectual Property Rights

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Anda Lincoln, Melinda Sellers

This seminar intends to raise awareness of intellectual property issues commonly faced in the brewing industry. It provides helpful tips to address issues up front to avoid costly legal problems. This seminar is designed for brewery owners, managers, employees and …Read More

marketing-and-selling
  1. Seminar

Creating Loyalty in Beer and Coffee

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): John Holl, Brett Smith, Joe Whitney

This panel offers ideas to develop your customers and strengthen the relationship among your beers, your brewery, and their interests.Read More

regulatory
  1. Seminar

The Economics of Craft Beer Festivals

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Bart Watson, Ph.D, Jeff Dense

BA Staff Economist Bart Watson kicks off this seminar with an introduction to the recently published economic impact studies. Jeff Dense then dives into the heart of the seminar, exploring the political economy of craft beer festivals, with a focus …Read More

marketing-and-selling
  1. Seminar

Surviving Rotating Handles

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Scot Blair, Tom Buonanno, Alexander Bustamante, Marty Ochs

Craft beer drinkers always want something new, and this perception puts strain on brewers, distributors and retailers. This seminar discusses how to make the best decisions for your company in a world of rotating tap handles. Read More

marketing-and-selling
  1. Seminar

Forecasting and Managing Seasonal Beers

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): Matt Gordon, Jessica Jones, Erik Lars Myers

Darts are an entertaining game but the dartboard is not the most effective tool for forecasting seasonal sales volumes. Learn some tools from brewers of different sizes. Read More

marketing-and-selling
  1. Seminar

The Return of the Gourdians

Craft Brewers Conference 2014Denver, ColoradoSpeaker(s): David Buhler, Marty Jones, Steve Beauchesne

Buhler and Jones present another action-packed, standing-room-only, music-powered seminar on the essentials of brewery promotion. Read More

Displaying results 141-150 of 195