Many questions arise when a brewery sets its distribution plan. Should you stick to your home market or expand to surrounding areas? Should you self-distribute or use wholesalers? What are the appropriate questions to ask prospective distributors? Draft or package, on-premise or off-premise? What should be the focus of your sales and marketing efforts? This panel helps guide breweries as they answer these questions.
Go Deep or Go Wide: Distribution Strategies for New, Small and Expanding Breweries
Craft Brewers Conference 2014
Location: Denver, Colorado
Speakers: Jeremy Cowan, Steve Kuftinec, Dustin Watts