Go Deep or Go Wide: Distribution Strategies for New, Small and Expanding Breweries

Craft Brewers Conference 2014
Location: Denver, Colorado
Speakers: Jeremy Cowan, Steve Kuftinec, Dustin Watts

Many questions arise when a brewery sets its distribution plan. Should you stick to your home market or expand to surrounding areas? Should you self-distribute or use wholesalers? What are the appropriate questions to ask prospective distributors? Draft or package, on-premise or off-premise? What should be the focus of your sales and marketing efforts? This panel helps guide breweries as they answer these questions.

Please log in to view this resource. Not a member? Join Now

Log In
Members Only Content

Get access to this article, and every article, the BA forum, and every technical resource with a Brewers Association membership.

Log In Not a Member? Join Now