As breweries and brewpubs strive to capitalize on the growth of the industry and build their brands for long-term success, retail and promotional merchandise such as wearables, POS and souvenirs are an essential advertising medium. We will discuss the three keys to branding and producing merchandise that personifies a particular brewery’s vibe: brand image, trends and secrets to producing and selling high impact merchandise.
Brewery Merchandise for Profit and Promotion
Craft Brewers Conference 2014
Location: Denver, Colorado
Speakers: Jeremy Wood