Flavor & Aroma
Demand for new aromas and flavors is obvious, along with interest in locally grown hops, and simply something with a new name for brewers to use in their latest IPA.
š World Beer Cup 2026 ā Register Now
You are using an outdated browser not supported by The Brewers Association.
Please consider upgrading!
The resources in this section are all about hops. Find everything from navigating hop contracts to updates on the hop industry, and from to dry-hopping techniques to understanding pure distilled hop oils.
Demand for new aromas and flavors is obvious, along with interest in locally grown hops, and simply something with a new name for brewers to use in their latest IPA.
Cascade is still king among craft brewers, and the pack of top 10 desired hop varieties is unsurprisingly led by the proprietary peloton of Citra, Amarillo, Mosaic, and Simcoe.
More new varieties are on the way, including plenty from other hop growing countries and some from parts of the U.S. where farmers only recently began growing hops.
Some things remain unchanged. Cascade’s reign in the top spot of the BA Hop Usage Survey stretches on, but thereās a newcomer in the top 10.
A comprehensive look at the 2014 hops and barley harvests, broken out into regions. First up: how shifting demand for hop varieties has led to replanting in the U.S.