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Diverse Consumers

Developing new markets will help to ensure the long-term health of the craft brewing community. To ensure a vibrant and competitive marketplace for years to come, craft brewers must cultivate new fans among currently underserved populations. The resources in this section will help you to cultivate inclusive taproom environments and connect with the growing diversity of craft beer consumers with authenticity and sensitivity.

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Promoting Inclusiveness promoting inclusiveness jftnb19

Promoting Inclusiveness

As sales goals are established for the new year and beyond, some of the best opportunities for growth come from underexplored communities. Are you serving your broader community?Read More

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Vice President of Marketing & Communications

Ann Obenchain is the Vice President of Marketing & Communications for the Brewers Association. Ann develops and leads the strategic direction of the association's marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con.

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Crafting the Customer Experience for People Not Like You

Craft Brewers Conference 2018Nashville, TennesseeSpeaker(s): Kelly McDonald

Deliver a better business experience, for every kind of customer. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer …Read More

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